News & Updates

ApexDrop Featured in "Undercover Billionaire: Comeback City"

Posted on January 6th, 2021 at 9:24 AM
ApexDrop Featured in

ApexDrop, the Erie-based influencer marketing agency, will be featured in the new Discovery series “Undercover Billionaire: Comeback City,” premiering Wednesday, January 6, 2021, at 10 p.m. ET.

In the first season of the popular “Undercover Billionaire” series, self-made businessman Glenn Stearns put his entrepreneurial skills to the test by building a million-dollar company within 90 days and with only $100 in his pocket. Stearns helped to build Underdog BBQ on West Lake Road in 2019. He returns to Erie for “Undercover Billionaire: Comeback City,” this time to help businesses struggling with the impact of 2020’s economic shutdowns, providing them with guidance as they adopt new business models and position themselves for growth.

To provide support for Erie’s small businesses, Sterns challenged ApexDrop to adapt its influencer marketing strategy, which typically helps national and international companies, such as Russell Athletics, Claire’s and Foster Grant. ApexDrop connects brands with micro influencers who generate authentic social media content based on their experiences with the company and its products or services. The successful marketing strategy helps brands grow online engagement, website traffic, and new customers.

At Sterns’ urging, ApexDrop created a new strategy to drive awareness and foot traffic to help local businesses, such as The Tipsy Bean, an Erie café.

“Working with Sterns and The Tipsy Bean was a great experience for our staff,” says Victoria Steiner of ApexDrop. “It was gratifying to see how we were able to help The Tipsy Bean, and it also helped us expand our vision and innovate. Our new local strategy has been so successful that we will soon be offering it as a new service.”

“Undercover Billionaire: Comeback City” series includes episodes featuring six Erie area businesses. The premier follows the “Undercover Billionaire” Season 2 premiere, which will air at 8 p.m. ET on January 6. 

About ApexDrop
ApexDrop is a growth marketing firm that offers cutting-edge marketing services proven to produce quality long-term results for consumer brands in North America. ApexDrop’s partner brands enjoy brand promotions measured by reach, impressions, and engagement, that lead to sales, as well as social content that improves ad performance, time on site, conversion rates, average order values, and ultimately revenue. Learn more at 

Photo provided by ApexDrop