Erie Chamber Blog
Wednesday May 16,  2018
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Whether checking the news, playing a game, looking at the weather, or interacting with some form of mobile app or website, it’s obvious that people have a constant need to check their phones. In fact, the average American checks their phone 47 times per day. They’re also on mobile devices 2x more than desktop computers. With all walks of life represented among mobile users, it’s a logical channel for advertisers to reach large-scale audiences.

Despite the ubiquity of mobile apps and websites, it’s difficult for marketers to access this ad inventory and start running their own ad campaigns. The mobile advertising ecosystem is dominated by ad technology companies that tailor their products towards large budget agencies, fortune 500 companies, and experienced ad operations teams. The alternatives are walled garden, black box solutions like Google and Facebook.

Bob Reisenweber and Colin Jacobsen saw the need for mobile advertising to become more open to the common marketer. They founded 4045 Media, an ad technology platform that aims to level the mobile advertising playing field for small to medium-sized businesses and emerging markets. 4045 allows marketers of any skill level to start using data-driven decisions to find the right audience across a supply of 50,000+ apps and websites. With the platform, ads can be targeted by age, gender, geo (within 100 feet of a GPS coordinate), and other relevant interests. Ads are optimized by clicks and down the funnel conversions.

Bob, an Erie native, met Colin while studying at the Wharton School at the University of Pennsylvania. Bob went on to work in investment banking followed by venture capital in Latin America. Colin has spent his career in digital media, where he was most recently a senior member of Twitter's Business Development team. Both are focused on bringing technology to Erie, while expanding to similar size markets in the surrounding 250 mile radius.

4045 brings a no-frills mobile advertising platform that leverages clean, user-permitted data. Through GDPR-compliant partnerships, 4045 layers first and third party data to target valuable users with relevant ads. The 4045 team provides client services for designing, launching, delivering, and optimizing each ad campaign.

4045 Media looks forward to growing within the Erie community

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