Erie Chamber Blog
Tuesday February 5,  2019
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Ribbon Cutting Ceremony Held to Celebrate Rebranding

This morning we were pleased to help our friends at Andover Bank celebrate the rebranding of the facility on Zimmerly Road.

Even as it embarks on its 135th year as a local independent community bank, Andover Bank is focusing hard on the future with plans for a facelift that should make it look better than ever. The venerable financial institution will be giving its image a modern sheen by introducing a flurry of brand updates, including a new logo, website, and signage.

The bank, which serves northeast Ohio and northwest Pennsylvania, is putting the finishing touches on an 18-month rebranding process designed to refresh its look while renewing its legacy.

“We’re a rarity in our service area,” says Steve Varckette, president and CEO. “A true community bank that devotes 100 percent of our time and attention to local individuals, families and businesses. That’s how it’s always been. This brand update is our way of recommitting to our community.”

More than 50 years old, Andover Bank’s current logo was ripe for an overhaul. Months of research, brand development, and testing culminated in not just a new logo, but also a new look for every aspect of how the bank presents itself to the community.

Congratulations on your fresh, new look!

TAGS:
  • ribbon cutting
  • branding
  • rebranding
  • chamber of commerce

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