Please help us welcome the newest members to the Erie Regional Chamber and Growth Partnership!
Thank you for your investment. We look forward to working with you!
Our members represent over 780 companies in the Erie region. Do you know of a business that could benefit from becoming a member of the Erie Regional Chamber? Refer them to Nancy Irwin, Development Director, or Steve Walters, Sales Manager.
In partnership with Lilly Broadcasting, the Erie Regional Chamber sponsors Giving You the Business segments which air weekly on WSEE35 and WICU12 during the 5:30 PM. Monday broadcast and Tuesday mornings in the 6-7 AM. hour. Each segment takes viewers behind the scenes of
Last months highlighted members:
Giving You the Business segments highlight members of the Erie Regional Chamber and Growth Partnership, and is a free membership benefit! Contact our office if you would like viewers to see behind the scenes at your business! Email marketing director Nadeen Schmitz, or phone 814-454-7191 x139 to schedule your segment.
The first in the two-part seminar series on Developing Your HR Playbook was recently held and was extremely helpful to the attendees. Bryan Whittington of Peak Performance Management conducted an informative and engaging session talking with the group about interview processes and asking the right questions, the cost of a bad hire, where to post open positions for maximum exposure (plug here for the ERCGP Job Bank), identifying must-have's and nice to's and so much more. The take-away's were many. Thank you, Bryan!
The second part of our series will cover onboarding and developing your new team and is set for Wednesday, April 24th at WQLN Public Media on upper Peach Street. Details and registration can be found HERE and the deadline is April 17th so claim your spot now!
Thank you as well to our friends at WQLN Public Media for hosting both sessions!
Thank you to Cannon's Chophouse for hosting our morning business building event. A sold-out crowd enjoyed a breakfast that was just a sampling of the brunch menu served at Cannon's on the weekend as well as networking with members in attendance.
A little about our host; Cannon's Chophouse opened the Erie restaurant on Peach Street last July, their third location. Locally owned and operated, the original restaurant is in Meadville and another in South Point south of Pittsburgh. They claim the best happy hour deals around and have a private room for business meetings, office gatherings, and other events. Their commitment is sensible prices, a 'come as you are' atmosphere, and most importantly to them the high level of food and service.
What we learned about our members:
Thank you again to our host, Cannon's Chophouse, for being gracious hosts. We truly appreciate you!
A Ribbon Cutting ceremony was held yesterday, 4/11/19, at the new location in Waterford for Aseracare Hospice. Not only their new location but the 15 year anniversary of taking care of many hospice patients and their families.
At AseraCare Hospice, they combine a foundation of clinical excellence with exceptional care and compassion to help patients and their families, especially in several areas. These areas include personal care assistance, rehabilitation therapy, nursing care, bereavement counseling, spiritual support, pet & music therapy, nutrition counseling, and social worker counseling. No matter the circumstances, their goal is always the same: They strive to reduce the stress on individuals and family members so people can make the most of every moment.
Aseracare Hospice is celebrating its 15 year anniversary of having the honor of taking care of many beautiful hospice patients and their families. They are now serving patients in 7 counties that include: Erie, Crawford, Venango, Clarion, Forest, Warren and Mercer. They celebrate Veterans with special ceremonies and celebrations. They pride themselves with treating each of their patients and their families with love, dignity, and respect.
Congratulations to all. You provide an amazing service to families in our region.
We celebrated the grand opening of Fresh Healthy Cafe on Friday 4/12 with a ribbon-cutting ceremony. Located in the food court at the Millcreek Mall, Fresh Healthy Cafe believes in freshly made nutritious and delicious food sourcing and serving the freshest, highest quality ingredients they can find because they know a nutritious and balanced diet does something amazing to your body and mind.
The grand opening ran all weekend long and included a fundraiser for Mercy Center for Women. Already supporting local causes! Way to go! Congratulations to Christopher and team on your grand opening. We wish you many years of success!
Build your network at our Connect 4 Coffee event next month being hosted by Quinn Law Firm, 2222 West Grandview Blvd., on Tuesday, May 14th from 7:30 to 9:30 a.m.
Things to remember when you attend a Connect 4 Coffee event:
This event is free to ERCGP members, but space is limited to 30 guests and pre-registration is required. If you have attended a Connect 4 Coffee event in the past, preference will be given to those members who have not attended previously.
Marketing and advertising are only part of the equation when attracting new clients. Service is perhaps the single most important aspect of any business. If your business provides good service, but you are still losing clients, it is important to identify the reasons. We have identified some of the problems local businesses encounter when marketing to potential and existing clients.
Many entrepreneurs and small businesses in the service industry have difficulty determining value. Whether you want to be at the top or bottom of the price range, or somewhere in-between, you do need a starting point. Research what other companies in similar markets are charging for their services. Setting your price too low at first can make it difficult to retain clients once you have to raise them.
Let's look at some of the factors that influence client retention.
Consider the appearance of the company. When marketing your business, do you advertise low prices or a fast turn-around? Are you focused on creating an image of luxury and comfort, or are you targeting teens? Take a hard, realistic look at what your marketing and ads say about the business, and how this influences a potential or current customer's perception.
Consider whether your image has changed recently. For instance, consider a clothing store that has provided family clothing in the past and has now chosen to focus on teens, neglecting their current customers. This example illustrates an obvious change that may or may not be in the businesses' best interest, but is one that will lead to the loss of existing customers. Will these changes bring in enough new customers, and revenue, to replace what is lost?
Is the business "user-friendly"? Potential customers are typically courted during the sales process, offered deals, and presented with a can-do attitude. This can create a two-fold problem. First, are you actually able to provide what has been promised once the client is retained? Secondly, are you putting this much effort into retaining current clients? Is any effort put into retaining current clients?
Creating a relationship with customers makes it easier to not only retain them but to obtain new customers as well. Word of mouth is the best advertising. A satisfied customer will sing your praises, while an unsatisfied customer can wreak havoc on the reputation of your business.
Customer service is a valuable tool that should be implemented. Take time to foster a relationship with your regular customers and learn what you can do to increase their satisfaction with your products or services. You will gain valuable insight that will increase the businesses' bottom line.
It is important to consistently contact customers to show them you value their business. Depending on the type of store you own, you might send them a monthly coupon or notice of a special that is operating. Not all contact should be marketing, providing the customer with something of value is important too. A paint store could send out an email showing the 5 most popular colors for the coming season. A gardening store could send out a monthly what to do list, while an HVAC business could send out reminders to change filters.
We recommend taking a hard look at your existing customer base and the image and reputation of your business. There are many ways to increase business by adding new customers, but the general rule of thumb has always been that it is less expensive to retain an existing customer than obtaining a new one. Please feel free to stop by the Erie Regional Chamber and learn more about our services.
Our April after hours business building event was hosted by Ashley Homestore on upper Peach Street next to John V Schultz Co. Members and guests enjoyed socializing, networking, and checking out (and shopping) the gorgeous furniture and decor on display at the store!
Thank you to our host Ashley Homestore for your hospitality!
A year ago today, the Erie Regional Chamber launched the Erie Business Brief Blog on eriepa.com. Over that time we've shared event information, guest blog posts, informational posts for your business, motivational images, and more. We hope you've enjoyed visiting the blog and that it has been a good tool and source of information for you and your business.
Erie Regional Chamber member businesses have the opportunity to share their expertise by being a guest blogger for Erie Business Brief. If this is something that is of interest to you, view our Guest Blog Guidelines. We'd love to hear from you!
As the team here at the Erie Regional Chamber grows and more programming is introduced, you will want to visit our blog often to stay in the know! And if there is a certain topic you would like us to touch on, let us know.
Happy one year, and here's to many more!