By Olivia Newport, ERCGP Marketing Intern
Since the beginning of June, I have had the experience of working with ERCGP Marketing Executive, Nadeen Schmitz as a Marketing Assistant. I am currently pursuing a Marketing major and International Business certificate at the University of Pittsburgh, and will be entering my junior year this fall.
The ERCGP Summer Internship Program was first brought to my attention by my grandma, who has served as an Erie Ambassador for the past few years and regularly receives Chamber updates. After reading the position description, I was immediately interested. I thought that working for the Erie Regional Chamber and Growth Partnership would give me the opportunity to benefit my hometown as well as gain experience in the marketing field. So far, this program has delivered!
Since starting I have worked on a variety of projects. With the 11th Annual Beer on the Bay quickly approaching, my supervisor and I have dedicated a major part of our time creating advertisements and promoting the event on social media. This process has allowed me to witness the in-depth planning and organization that goes into putting on such a large event. I’ve had a lot of fun designing graphics for the BOTB Facebook page, and I am continuing to learn which marketing strategies result in the greatest success.
Aside from Beer on the Bay, I have had the opportunity to attend some of the other regular events that the ERCGP organizes. By participating in Connect 4 Coffee, I’ve discovered new local businesses and learned what they’re doing to build up Erie’s economy. Through this event, I have also been able to network with Erie professionals, which will be very helpful down the line as I look for a job after graduation!
In addition to Connect 4 Coffee, I’ve been able to attend a few ribbon cuttings. Not only are the giant scissors very impressive, but it’s also really cool to show my support of a local company’s accomplishments and witness their growth and expansion.
As the summer continues to progress, I look forward to learning more about marketing and communications, as well as attending fun and interesting events!