submitted by George Kilbert, Corporate Marketing Manager, Scott Enterprises
The new site offers guests a refreshed experience with simpler navigation, simplified booking processes, a more responsive layout and a media-rich resource. With the investment in this enhanced website, Splash Lagoon hopes to increase online conversion rates, driving more tourism to the year-round destination and to the Erie area.
The new site was developed in partnership with another local business, WeCreate. Located within Erie’s Renaissance Building, WeCreate designed the site with attention to consistent branding, search engine optimization and ease-of-use.
To introduce the new site, Splash Lagoon has launched a special engagement campaign on social media, “Find Fin & Win!” The campaign encourages fans of Splash Lagoon to explore the new website while searching for a variation of the Splash Lagoon Mascot, Fin, who is adorned with a special design inspired by the classic “Where’s Waldo” series.
Those who find Fin can then access a hidden contest entry form for a chance to win an Overnight Getaway to Splash Lagoon!
With the launch of the new website, Splash Lagoon has also launched a blog which showcases the waterpark’s numerous visitor programs and community outreach initiatives, including Fin’s Friends. A program created with Erie’s Shriner’s Hospital for Children, Fin’s Friends provides young patients with the opportunity to visit Splash Lagoon for a fun and memorable experience with their families, while bringing attention to the life-saving programs available to children at Shriner’s Hospital.
Built in a partnership by locally-owned businesses, the new splashlagoon.com will further showcase great facilities within the Erie Area to potential visitors with a more direct connection to the VisitErie website, highlights of nearby attractions and enhanced overnight package upgrade opportunities, which include the ability to bundle admission to Waldameer Amusement Park or the Erie Zoo with a visit to Splash Lagoon.
Splash Lagoon is owned & operated by Scott Enterprises, a family-owned hospitality company which is also located in Erie, PA.