There is a movement across the country celebrating small business not just one day a year, but throughout the year.
It began in the year 2010, remember the recession of 2008? We wanted to bring our local establishments into the spotlight. The first Saturday after Thanksgiving was chosen as Small Business Saturday and the nation was encouraged to Shop Small, bring more holiday shopping to small business. Main Street organizations, Chambers of Commerce, and business associations across the country leaped to join on as Neighborhood Champions in support of the movement. The ERCGP has done so again this year.
That was 7+ years ago. In 2017, it is estimated that 108 million consumers shopped or dined at local-independently owned businesses on Small Business Saturday. Retail, restaurants, and service industry like salons, repair shops, etc. That equates to about 43% of Americans*.
So, small biz owners, take some time now and register for this year’s Small Business Saturday event taking place on November 24th. What’s in it for you? Visibility, marketing assistance, and being part of something that is bigger than our corner of Pennsylvania. And it doesn’t cost you a thing. Check it out, get on the map.
*The statistic cited is an estimate based on projections from a nationally representative sample of adult consumers as reported in the post-2017 Small Business Saturday Consumer Insights Survey commissioned by American Express and the National Federation of Independent Businesses. The Survey gathered self-reported data and does not reflect actual receipts or sales.